Lead Generation Campaign

Market Research

Mailing List Growth

v

Subscriber Engagement

The Challenge

The client was seeking cost effective ways to quickly scale their mailing list prior to product release.

The Solution

I conducted market research to identify key influencers and competitors with a shared audience, created a variety of ads to AB test copy, image and audiences, and implemented a Facebook Lead Ads campaign which provided more than 3x growth on the number of newsletter subscribers at an average acquisition cost of $0.30/subscriber in less than two months. ┬áPart of this process involved setting up a Facebook tracking pixel on the client’s website in order to create custom and lookalike audiences, identify a lead magnet and setting up an automated email campaign in MailChimp that was triggered for each new subscriber to keep them engaged and interested.

Ad Revelance Score

Subscriber Growth

Acquisition Cost

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