Lead Generation Campaign
Mailing List Growth
The client was seeking cost effective ways to quickly scale their mailing list prior to product release.
I conducted market research to identify key influencers and competitors with a shared audience, created a variety of ads to AB test copy, image and audiences, and implemented a Facebook Lead Ads campaign which provided more than 3x growth on the number of newsletter subscribers at an average acquisition cost of $0.30/subscriber in less than two months. Part of this process involved setting up a Facebook tracking pixel on the client’s website in order to create custom and lookalike audiences, identify a lead magnet and setting up an automated email campaign in MailChimp that was triggered for each new subscriber to keep them engaged and interested.