Market Research

Return on Investment

Revenue Growth

Insights & Analysis

The Challenge

Revenue was down and the indirect marketing approach and sales model made it very hard to control or forecast.

The Solution

I studied the tactics of successful leaders in the industry, researched promotional programs and evaluated the success of their campaigns. My insights identified effective, scalable and measurable direct marketing tools which contributed to an overall 46% increase in annual revenue the second half of the year.

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